Apple Comes Out Swinging Against Tile After EU Complaint.

On Tuesday, Tile sent a letter to European competition Commissioner Margrethe Vestager, accusing Apple of anticompetitive behavior.

Tile, best known for its Bluetooth tracking devices, argued that Apple is disadvantaging Tile (relative to Apple’s own services) by defaulting the “always allow” function to “off” for third-party tracking products and “on” for its own FindMy app in iOS 13.5. Tile also complained that Apple has stopped selling Tile products in its physical stores and has denied the company “equal placement” in the AppStore.

Apple has issued a direct response. “We strenuously deny the allegations of uncompetitive bag about that Tile is waging against us,” Apple said in a statement given to the Financial Times. “Consistent with the critical path we’ve been on for over a decade, last tear we introduced further privacy protections that safeguard user location data. Tile doesn’t like those decisions so instead of arguing the issue on its merit, they have instead decided to launch meritless attacks.”

The European Commission told the Financial Times that it has already received the letter and the investigation are on going.

Tile isn’t the first tech company to beef with Apple over its AppStore practices. Spotify filed a similar antitrust complaint last year accusing the company of stifling third-party streaming apps to advantage Apple Music. Spotify CEO Daniel Elk spoke out against the “Apple tax” (through which Apple takes a size able cut of Spotify subscriptions that are commanded through the AppStore) and claimed that the company has blocked Spotify from developing upgrades for Siri, HonePod and Apple Watch.


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